Do you still remember the argument that "economic environment is sluggish" at the beginning of the year?
Now in the second half of 2019, many investors say that it is not the bad economic environment, but the investment projects "can't bear storms", so they can only suffer from the situation.
However, there is such a group of investors in Hutaoli. They were born in the 1980s, labeled as "middle-aged people", but they are literary and funny, even a bit crazy. More importantly, they all think "Hutaoli" is a solid and promising project....
So, today, we will introduce Zhang Weidong, an investor of Hutaoli, who is a bit "crazy".
Zhang Weidong (the first one on the left) was signing a contract with Hutaoli in Ma'anshan
"Hilton" in the Catering Industry
The reason why he is called a "crazy" youth is mainly because he is:
1. Bold. He signed 4 stores within 3 years: Jiangyin Store, Yixing Store and Wuxi Boda Store in Jiangsu Province, and Ma'anshan Store.
2. Brave. From hotel development investment, he runs the cross-border management in the new catering and entertainment industry.
3. Crazy. He like offshore fishing, disco and traveling...
当然最「野」的还是他那句，「胡桃里就是餐饮界的‘希尔顿’啊！」
The Huakai Brothers Group, where Zhang Weidong works, mainly makes investments in commercial real estate and hotels. He often travels around by plane, takes a break in high-end hotels, or drinks tea, goes fishing at sea, and lives a very leisurely life.
But Zhang Weidong and his companions are not happy with such leisure and complacency, and even feel a little bored, so he thought: could they do something special for fun?
When he chatted with a friend, he learnt about Hutaoli Music Restaurant & Bar by chance. He immediately became interested in it: it's both a restaurant and a bar. There are singers singing every night. At the same time, it meets the requirements of his transformation investment: "positive energy", "diversity" and "popular among the youth". Therefore, Zhang Weidong and his partners reached a consensus instantly and completed the contract of Jiangyin Store in Jiangsu Province in half a month.
In December 2017, Jiangyin Store opened for business and it thrived quickly. Zhang Weidong decided to strike while the iron is hot, and successively signed three stores: Yixing Store in Jiangsu, Boda Store in Wuxi, Jiangsu, and Ma'anshan Store in Anhui.
In Zhang Weidong's words, his hotel investment is mainly concentrated in Hilton, building the high-end hotels. His investment in Hutaoli shows, in disguise, his recognition. Therefore, Hutaoli is worth the title, "Hilton" in the catering industry.
Ambitious Player
After investing in so many stores, Zhang Weidong has completely entered the circle. Of course, he is also an advanced "player". Here is how he "plays":
Cuisine: The menu structure is redesigned and 20% of the dishes are adjusted to make the taste more in line with that of Jiangsu people.
Music: Inviting stars in Hutaoli regularly to hold Singer Clubs to be closer with the youth.
Beverage: Guiding guests to drink red wine and foreign wine to cultivate their drinking habits. If there is wine, there will be stories relating to Hutaoli.
Alliance: Making use of the Group's resources to do more business cooperation and share resources for attracting customers.
Alliance: Making use of the Group's resources to do more business cooperation and share resources for attracting customers.
Zhang Weidong emphasizes the importance of event planning repeatedly. He has equipped his stores with a planner to design funny theme parties and interact with fans in various ways.
He believes that the youth can understand the things and topics they like. With their help, people born in the 1970s and 1980s can be able to integrate with those born in the 1990s and 2000s. That is "sharp tools make good work", he says.
Barbaric growth
In addition, with the wish that Hutaoli can continue its "barbaric growth", Zhang Weidong's "crazy" has extended to his expectation on Hutaoli, hoping that Hutaoli can focus on the future and make layouts in the present.
Zhang Weidong says that Hilton Hotel covers 90 countries and regions, with nearly 5,000 stores. He hopes that Hutaoli will one day grow as explosively as the hotel industry, or even as equally as it does.
Zhang Weidong also reveals that he and his team are considering sites in several cities, such as Beijing and Shanghai, and will sign 2-3 more stores soon.
Having singed so many Hutaoli stores, I would like to ask if you admire the man who is a little crazy?
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