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BRAND INTERPRETATION
Founded in 2014, Hutaoli Music Restaurant & Bar belongs to the Alliance Art Group, the largest integrated music entity group in China. It combines music, literature and art, Sichuan cuisine restaurant and red wine bar to provide a new one-stop entertainment experience with the new integration mode of bar/restaurant/cafe, which is a new landmark of nightlife with more cultural atmosphere than common bars.

For four years, Hutaoli has landed in seven countries, including Sydney and Milan, covering 300 cities such as Shenzhen, Beijing, Guangzhou, Nanning and so on. With more than 490 stores, it has become a new entertainment landmark in consumers' hearts.

During over 15 hours of serving time, they can enjoy different experiences, especially in the bar time. It is our quintessence, not only creating excellent singers' live performance, but also inviting international art celebrities to cheer us. With pure music scenes, indie pops, as well as performances of famous artists from The Voice of China, Amazing Voice and Chinese Idol, we are devoted to helping customers find the voice of their hearts in the hustle and bustle.
BRAND DEVELOPMENT
  • Brand Influence Is Expanding Continuously
  • Brand Influence Is Expanding Continuously
    With over 430 signed stores, Hutaoli has won more than 100 brand awards totally, which became the title sponsors of Guangzhou-Shenzhen High-Speed Railway and Shenzhen Fashion Week, and jointly launched the charitable donation with Tencent 99 Charity Day... Its brand influence is expanding continuously.
  • The First Music, Restaurant & Bar Brand Going Abroad
  • The First Music, Restaurant & Bar Brand Going Abroad
    By December 2017, there were 340 signed stores, scattering in more than 200 cities in China, and many overseas stores signed in 6 countries, making it the first music restaurant & bar brand going abroad.
  • Acceleration of Hutaoli speed
  • Acceleration of Hutaoli speed
    Hutaoli was more and more charming in 2016. Since March, with the speed of signing about 6 stores in 10 days a month nationwide, it had become an influential brand in the music and catering industry.
  • Hutaoli in Xiamen, the First Franchised Store
  • Expansion in September
  • Forming of "Hutaoli Standard"
  • Hutaoli Trend in December
  • Hutaoli in Xiamen, the First Franchised Store
    After the first franchised store is unveiled in Xiamen, where food, wine and culture are integrated, the concept of "nightlife begins with dinner" quickly becomes popular in the market and it is also the preferred gathering place for the youth of literature and art.
  • Expansion in September
    In Mianyang, Taiyuan, Liuzhou, Chongqing, Haikou, Sanya, Chengdu, Kunming and so on, stores have been settled one after another, triggering the literary and artistic nightlife trend both in the southwest and northwest of China. It has been favored by the investment market, ranking TOP 3 on the Most Concerned Brand List of Shopping Centers published by Win Shang Company, an authoritative statistical organization.
  • Forming of "Hutaoli Standard"
    The popularity of Hutaoli in the Sea World means that the one-stop operation mode for over 15 hours and business philosophy have been generally recognized by the market, which forms the "Hutaoli Standard" with good reputation.
  • Hutaoli Trend in December
    It has won major domestic awards successively, such as: Famous Brand of Experience Commerce in China in 2015, Top Ten of the Most Popular Chain Brands and International Space Design Award—IDEAS-TOPS.
  • Forming in Nanning, the First Hutaoli in the Globe
  • Forming in Nanning, the First Hutaoli in the Globe
    Located at the former site of Nanning Bicycle, Hutaoli carried out a brand-new space design based on the original. Therefore, the mixed genre of aerial attic, bar, restaurant and cafe space has come into being formally, which has set off the fashion trend of Chinese leisure and entertainment.
  • Setting out in Shenzhen
  • Setting out in Shenzhen
    In May 2013, it set out from the OCT-LOFT in Shenzhen.
HUTAOLI HONOR
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